B2B Digital Marketing Strategy
Issued by
The Chartered Institute of Marketing
Attendees of B2B Digital Marketing Strategy learn how to align B2B digital marketing strategy with business and sales objectives
Additional DetailsSkills
- Align B2B Digital Marketing Strategy With Business And Sales Objectives
- B2B Digital Advertising Targeting And Retargeting
- B2B Digital Marketing Strategies And How To Think Strategically
- Develop A Compelling B2B Content Marketing Plan
- Digital Retention Marketing Strategies Including Personalisation
- Find And Target B2B Customers
- How To Apply Digital To Improve Lead Handover And Lead Management
- How To Measure Digital Marketing Effectiveness
- How To Use Social Media To Support B2B Business Objectives
- Identify Business Customer Insights Through B2B Digital Technologies
- Learn How To Create B2B Content That Increases Engagement
- Practical Case Studies Of Best Practice B2B Digital Marketing
- The Role Of B2B Search Engine Marketing
- Touchpoint Mapping Across The B2B Buyer Journey
- Using Digital Channels For B2B Lead Generation And Nurturing