B2B Digital Marketing Strategy and Techniques
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM B2B Digital Marketing Strategy and Techniques course. This course covered how to align your B2B digital marketing strategy with business and sales objectives The course covered the use of digital marketing at different stages in the B2B customer lifecycle, how to integrate digital marketing into existing B2B marketing processes and how to leverage digital marketing to generate and nurture leads.
Additional DetailsSkills
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.