AI Customer Journey
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM AI Customer Journey course. This course covered how to effectively use AI tools to attract and engage customers. It included how to conduct research and ideation, create more relevant personas, develop assets for awareness campaigns, optimise marketing campaigns and engage visitors using personalised experiences.
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Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.