ABM Masterclass
Issued by
The Chartered Institute of Marketing
This recognises that the badge holder has attended the CIM ABM Masterclass. This masterclass looked at how to develop a strategic approach to improving ABM; it explored ABX and how to focus your marketing across acquisition, retention and engagement to deliver personalised, automated and optimised communications.
Additional DetailsSkills
- ABM Best Practice
- ABX
- Programmatic ABM
- Scaled ABM
- Strategic ABM
Earning Criteria
Standards
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.