Brand Management
Issued by
Texas State Technical College
This micro-credential in brand management highlights the power of market segmentation in shaping an organization’s overall brand success. Earners will be able to use research-based market targeting and differentiation strategies in the development of original marketing solutions.
Additional DetailsSkills
Earning Criteria
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The earner will analyze and design brand elements based on consumer user profiles and stylescapes to be used in the marketplace engagement and how it affects consumers purchasing power. (ARTC2347.CC4.2)
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The earner will analyze existing competitor’s packaging in the marketplace and create packaging design pieces to be utilized in the marketplace. (ARTC2347.CC5.1)
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The earner will create a brand audit that incorporates marketing strategies and the consumer-perceived value in strategic planning for a provided company. (MRKG2349.CC1.2)
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The earner will analyze a company’s product line and mix to define how they are used in building a strong brand. (MRKG2349.CC4.3)
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The earner will construct a marketing strategy and budget to promote the relaunch of a brand in the marketplace. (MRKG2349.CC5.1)