Social Media

Issued by SUNY Broome Community College

This credential is designed to give students the skills they need to create, manage, track and analyze social media campaigns. It consists of two courses in the Business Information Technology area: BIT 142: Social Media for Professional Use; BIT 143: Social Media Campaigns: Targeting and Analytics.

Type Learning
Level Intermediate
Time Months
Cost Paid

Additional Details

Skills

Earning Criteria

The first step to earn this is to apply for the Social Media microcredential through SUNY Broome Community College.
Earn a grade of C or higher in BIT 142: Social Media for Professional Use.
Earn a 75 or higher on a presentation on their proposed social media strategy or construct a complete social media presence for a business, both of which will demonstrate the appropriate use of social media and the advantages and disadvantages of maintaining a social media presence.
Earn a grade of C or Higher in BIT 143: Social Media Campaigns: Targeting and Analytics.
Earn a 75 or higher on the creation of a social media campaign including selection of tools for creation, administration, and analysis and the development of effective content (will be completed in BIT 143).