DCA Foundations - Search Engine Optimization Pathway
  • Type Learning
  • Level Foundational
  • Time Hours

DCA Foundations - Search Engine Optimization Pathway

Issued by Suntory Digital Commerce Academy

Master search marketing by understanding search engines, result page formats, user intent, SEO, and SEM. Explore onsite search essentials like ranking algorithms, data sharing, time management, and performance metrics. Lastly, optimize onsite search with best practices for ranking factors, paid search, sales categories, and search term optimization.

  • Type Learning
  • Level Foundational
  • Time Hours

Skills

  • Contextual Advertising
  • Search Engine Marketing
  • Search Engine Optimization

Earning Criteria

  • A series of courses with short comprehension tests.