Suffolk University's Marketing Strategy Certificate: A Customer-Centric View
Earners of Suffolk University's Marketing Strategy certificate acquire the essential components of a customer-centric marketing strategy & the tools to create holistic marketing strategies for long-term success. Upon completion, learners will be able to explain the elements of a marketing strategy, apply the marketing strategy framework to create a customer-centric plan, identify the target audience and audience segments, and explain the importance of consumer-centricity in marketing strategy.
- Type Validation
- Level Intermediate
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Earners of this badge must complete all four (4) microlearning modules consisting of 7 hours each of learning activities involving readings, discussion boards, quizzes, response papers, worksheets, and team meetings.
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Attend (or watch recording of) four (90-minute) bi-weekly group conversations guided by a master MKT facilitator on the subject matter covered by each module: (1) What is marketing strategy (2) Audience identification and why it matters (3) Positioning and measuring (4) Strategic marketing tools.
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Marketing Strategy Project: Submit a completed marketing strategy framework for a company or product of your choosing.