Marketing 302: Consumer Behavior (v.3)
Issued by
Study.com
The course objective is to understand and analyze the psychological, economic, and behavioral elements that influence consumers' purchasing behavior and financial decision-making.
Additional DetailsEarning Criteria
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The methods of assessment include written papers, examinations, quizzes, Proctored Final Exam and more with a minimum passing score of 70%.
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Instructional strategies include: audio visual materials.
Endorsements
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American Council on Education
This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 3 college credits. For more information about ACE Learning Evaluations, visit www.acenet.edu. -
American Council on Education
3 semester hours in Consumer Behavior in the upper-division undergraduate category