Marketing 302: Consumer Behavior (v.2)
Issued by
Study.com
The course objective is for students to understand and analyze the psychological, economic and behavior elements that influence consumers' purchasing behavior and financial decision-making.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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The methods of assessment include written papers, examinations, quizzes, with a minimum passing score of 70%.
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Instructional strategies include: audio visual materials.