Marketing 301: Marketing Research
Issued by
Study.com
The course objective is to understand the purpose, execution, and analysis of marketing research. This includes topics such as research methodology, data analysis, and current marketing trends.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
-
The methods of assessment include quizzes, written papers, and examinations with a minimum passing score of 70 percent.
-
The methods of instruction include audio visual materials. The general course topics include foundations of marketing research; the marketing research process; exploratory research in marketing; descriptive research in marketing; causal research in marketing; secondary and syndicated research in marketing; basics of data analysis; data analysis in marketing research; data patterns in marketing research; trends and issues in marketing research; and marketing research reports and presentations.