Hospitality 301: Hospitality Marketing (v.3)
Issued by
Study.com
The course objective is to give students a deeper understanding of the role marketing plays in the hospitality industry. Students should be able to demonstrate knowledge of marketing strategies and processes, such as analysis of consumer behavior, advertising campaigns, and marketing channels.
Additional DetailsSkills
Earning Criteria
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The methods of assessment include case studies, written papers, examinations, quizzes, with a minimum passing score of 70%.
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Instructional strategies include: audio visual materials.
Endorsements
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American Council on Education
This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 3 college credits. For more information about ACE Learning Evaluations, visit www.acenet.edu. -
American Council on Education
3 semester hours in Hospitality Marketing in the upper-division undergraduate category