Business 309: Digital Marketing & Advertising (v.5)
Issued by
Study.com
The course objective is to provide learners with a comprehensive overview of digital marketing and advertising tools, strategies, and trends. Understanding these concepts will equip learners to be able to put together their own strategy for a digital advertising campaign. Prerequisites: None required, but Business 102: Principles of Marketing recommended
Additional DetailsEarning Criteria
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The methods of assessment include written papers, examinations, quizzes, with a minimum passing score of 70%.
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Instructional strategies include: audio visual materials.
Endorsements
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American Council on Education
This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 3 college credits. For more information about ACE Learning Evaluations, visit www.acenet.edu. -
American Council on Education
3 semester hours in Digital Marketing and Advertising in the lower-division undergraduate category