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Business 102: Principles of Marketing (v.4)

Issued by Study.com

The course objective is to examine the principles of marketing, including marketing philosophies, research, marketing channels, consumer behavior theory and pricing strategy.

Type Validation
Level Foundational
Time Months

Additional Details

Skills

Earning Criteria

The methods of assessment include examinations, quizzes, with a minimum passing score of 70%.
Instructional strategies include: audio visual materials.

Endorsements

American Council on Education

This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 3 college credits. For more information about ACE Learning Evaluations, visit www.acenet.edu.
American Council on Education

3 semester hours in principles of marketing in the lower-division undergraduate category