AI-Enhanced Services Marketing

Issued by Southwestern Oklahoma State University

Students who earn the badge have demonstrated understanding of key generative AI tools used in Services Marketing. These may include AI chatbots and voice assistants that enhance customer experience, and AI agents that automate routine tasks like responding to emails, note-taking, scheduling or preparing price estimations. Badge earners will also explore how AI tools may be used for hyper-personalization and will evaluate the ethical implications of using AI in service interactions.

Type Learning
Level Advanced
Cost Paid

Skills

Earning Criteria

MRKTG-4123 -- Services Marketing. Activity One: Students create at least three 150 word reflections on the AI poster presentations presented by students in the class. Students must score at least 70% on the assignment.
MRKTG-4123 -- Services Marketing. Activity Two: Students analyze a case study on Uber's AI-driven dynamic pricing, focusing on the role of AI algorithms in balancing demand and capacity, evaluating ethics and transparency in AI-based dynamic pricing. Students must score at least 70% on the assignment.
MRKTG-4123 -- Services Marketing. Activity Three - students must create a research poster on AI in Services Marketing. Students must present the poster at either SWOSU Research Day or as an in class presentation. Students must score 70% on the assignment.

Standards

Development of AI Literacy

The microcredential supports development of AI literacy, which is a priority of the US Department of Education. It aligns with the American Marketing Association Code of Ethics and the National Institute of Science and Technology AI Risk Management Framework, which emphasis fairness, transparency and accountability.