Applied Product Marketing
Issued by
Southern Alberta Institute of Technology
From startups to scale-ups, the 12-week part-time Applied Go-To-Market Bootcamp is an immersive course that guides founders, entrepreneurs, and early-to-mid-career marketing professionals to upskill or discover new career opportunities in technology marketing. You will learn how product marketing embodies the voice of the customer, how to apply research and insights to influence decision-making, and how to design a go-to-market strategy to support growth and customer adoption.
Additional DetailsEarning Criteria
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Apply a variety of fundamental product marketing methodologies to bring a product to market and beyond.
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Develop customer personas and jobs to be done based on market and customer research.
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Create a messaging map for your product consisting of a positioning statement and value propositions.
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Create a go-to-market marketing plan with aligned metrics to measure success.
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Plan an effective product launch to engage prospects and acquire customers.
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Demonstrate essential skills working cross-functionally with product management, UX, and cross-functional teams.