SHSMD Credential: Creating a Transformative Digital Strategy
The earner has demonstrated the ability to develop a successful contemporary digital marketing program and align staff and other resources to meet new needs. They have proven capabilities in creating an attribution model, creating a dynamic messaging matrix and understanding how data analysis is used to guide strategy and content using predictive analytics, virtual reality, and artificial intelligence/conversational intelligence
- Type Validation
- Level Intermediate
- Time Hours
- Cost Paid
Skills
Earning Criteria
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Complete the four module course.
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Submit all discussion responses, use case assignment and peer reviewed case studies