The holder of this badge; (1) master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics (2) has the skills to create a strategy for digital marketing based on a customer journey (3) understands how to apply digital marketing tools, methods and processes to target potential customers (4) has the ability to apply marketing tools to see real-time results and value.

• Type Learning
• Level Foundational
• Time Weeks