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BUS203: Principles of Marketing (SAYA-0023)

Issued by Saylor Academy

The course objective is to provide a detailed introduction to the entire marketing process, identifying a customer base and the range of marketing decisions that an organization must make in order to create value that appeals to consumers.

Type Validation
Level Foundational
Time Months

Additional Details

Skills

Earning Criteria

The methods of assessment include examinations, with a minimum passing score of 70%.
Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.

Endorsements

American Council on Education

This credential has been successfully evaluated by the American Council on Education for college credit. It is recommended for a total of 3 college credits. For more information about ACE Learning Evaluations, visit www.acenet.edu.
American Council on Education

3 semester hours in principles of marketing in the lower-division undergraduate category