BUS203: Principles of Marketing (2022-2025)
Issued by
Saylor Academy
The course objective is to provide a detailed introduction to the entire marketing process, identifying a customer base and the range of marketing decisions that an organization must make in order to create value that appeals to consumers.
- Type Validation
- Level Foundational
- Time Months
Earning Criteria
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The methods of assessment include examinations, with a minimum passing score of 70%.
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Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.