BUS203: Principles of Marketing (2018-2022)
Issued by
Saylor Academy
The course objective is to provide a detailed introduction to the entire marketing process, identifying a customer base and the range of marketing decisions that an organization must make in order to create value that appeals to consumers. The general course topics include marketing definition and principles; segmenting, targeting, and positioning; customers and marketing research; life cycles, offers, supply chains, and pricing; distribution and promotion; and launching a marketing campaign.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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The method of assessment includes an examination with a minimum passing score of 70 percent.
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The methods of instruction include audiovisual materials, practical exercises, lecture, discussion, and computer based training.