SAS - Drake University Academic Specialization in Marketing Analytics
Issued by
SAS
Students at Drake University meeting necessary requirements earn a Tier 3 SAS Academic Specialization (the highest tier) recognizing foundational knowledge of data analysis and marketing. This program focuses on hands-on learning to develop analysts who can work with data to uncover practical insights supporting sound and ethical decision-making. The curriculum also provides a theoretical understanding of the principles of marketing as well as experience collecting and analyzing marketing data.
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