- Type Validation
- Level Intermediate
- Time Days
- Cost Free
Customer Intelligence 360 Direct Marketing
Issued by
SAS
Badge earners have an understanding of direct marketing skills in customer segmentation, data extraction, and task execution. They understand calculated columns, seeds, and holdout control groups, along with stored processes and information maps. Earners are also familiar with the SAS 9.x platform components and understand the on-premises data model and the 360 data model, along with direct marketing concepts like contacts, responses, events, response tracking, and knowledge of SAS Programming.
- Type Validation
- Level Intermediate
- Time Days
- Cost Free
Skills
Earning Criteria
-
Badge earner has passed a 25-question knowledge assessment on SAS Customer Intelligence 360 Direct Marketing.