Business Acumen for Medical Affairs Program for Johnson & Johnson
Issued by
Rutgers University
Our Business Acumen for Medical Affairs Certificate Program offers accomplished professionals an opportunity to maintain their career trajectory with an efficient, focused injection of modern concepts and strategies. This exciting program will empower participants to contribute to the organization as strategic thought leaders who have mastered today’s rapidly changing business landscape.
- Type Learning
- Level Intermediate
- Time Hours
- Cost Paid
Skills
- Advanced Client Relationship Building
- Art Of Negotiation
- Clear And Effective Communication
- Critically Assessing A Clinical Landscape
- Determining Optimal Access Goals
- Developing An Overarching Medical Strategy
- Effective Sales Strategies
- Financial Reporting And Analysis
- Formulary Benefit Design
- Fundamentals Of The U.S. Healthcare System
- Healthcare Policy
- Healthcare Reform
- Identifying Innovative Contracts
- Identifying Stakeholders
- Industry Value Chain
- Marketing Principles
- Pharma Buying Process
- Pharmaceutical Market Access
- Sales Strategy
- Strategic And Financial Acquisitions
- Strategic Planning
- Success Planning For The Future
- SWOT Analysis
- Understanding The Value Of R&D Investments
- Value-based Agreements
- Value Excellence Approach
Earning Criteria
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Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application.
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Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises.
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Program requires tuition payment.