Strategic Communications for Public Leaders
Authorized by
Rutgers University
The Strategic Communications for Public Leaders program consists of four core modules that are offered in an order where content and concepts are built upon as the series progresses. Earners develop essential skills to communicate with constituents and within organizations. They will be introduced to new strategies to enhance communications and increase constituent engagement.
- Type Experience
- Level Intermediate
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Completion of the four core modules, each of which includes participation in learning activies and group discussions, as well as a written assignment.
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Complete an actual communication plan for a participant’s organization or municipal initiative.
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Evaluate and plan digital communications and social media elements of an organizational communication initiative.
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Develop plans and examples of strategies to improve a website for an organization.
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Demonstrate the ability to identify and promote a newsworthy service or event to stakeholders.