Radical Product Thinking

Radical Product Thinking (RPT) is a methodology for building world-changing products by being vision-driven instead of iteration-led. When organizations focus on being agile and iterating, individuals move fast but in different directions. Such speed manifests in chaos and often leads to Product Diseases that are fatal to innovation. The five elements of the RPT methodology (vision, strategy, prioritization, execution and measurement, and culture) help you systematically translate a clear vision for change into everyday action. By taking this approach you can avoid/ overcome product diseases.