Branding Academy
  • Type Learning
  • Level Foundational
  • Time Hours

Branding Academy

Issued by Proximus

This badge is part of the Branding Academy, a learning program that gives an insight into the brain of the brand Proximus. This badge validates that the earner attended all Branding Academy sessions and successfully passed the test at the end of the learning program.

  • Type Learning
  • Level Foundational
  • Time Hours

Skills

Earning Criteria

  • Attended session 1: Why is branding important? Inspirational talk on what's beneath the surface of branding with powerful examples of other brands.
  • Attended session 2: Brand architecture & brand ambassadorship. Organizational structure of Proximus' portfolio of brands and what is expected from you to help Proximus shine.
  • Attended session 3: Brand promise ‘Think possible’. Why was our brand promise 'Think possible' created and examples of how 'Think possible' can be brought to life effectively.
  • Attended session 4: New tone of voice model. The importance of a tone of voice and the PROX model as a reminder for how to communicate at Proximus.
  • Attended session 5: Visual identity & brand center. Guided tour on our Proximus Brand Center: what's on it, where to find what and who to contact in case of questions.
  • Attended session 6: How to build a brand-led business and aligned culture? Inspirational talk on the importance of implementing a brand strategy in the heart of the organization so that really everything is aligned to the brand.
  • Passed the test, a multiple choice test on topics from the different Branding Academy sessions. Passing score is 50%.