Mapping The Journey of a Business-to-Consumer (B2C) Customer

Issued by ProEdge

These credential earners have demonstrated the ability to map the journey of Business to Consumer (B2C) customer with a product. They have demonstrated the ability to create a Customer Journey Map (CJM) and customer personas. The have also demonstrated analysis of survey results from the voice of customer (VoC).

Skills

Audience Analysis
Content Marketing
Customer Experience
Customer Insight
Customer Lifecycle Management
Customer Retention
Data Analysis
Digital Marketing
Internet Marketing
Market Research
Market Segmentation
Product Marketing

Earning Criteria

People who earn this credential have developed the skills needed to successfully complete, and pass, the 'Mapping data points along a customer journey' Capstone Project.
This project requires learners to create a customer journey map based on a persona. Learners will map customer touchpoints and satisfaction levels, and identify opportunities.
Disclaimer with respect to this credential