Marketing Research (MKT260)
Issued by
Penn Foster
The course objective is to learn about the nature and scope of marketing research; the differences between qualitative and quantitative research, different research designs, sampling methods, data analysis, and communicating marketing research findings through multi-media presentations with graphically displayed results.
- Type Validation
- Level Foundational
- Time Months
Earning Criteria
-
The methods of assessment include quizzes, examinations, and a comprehensive final exam with a minimum passing score of 70 percent.
-
The methods of instruction include practical exercises, textbook, and a digital study guide. The general course topics include the role and value of marketing research information; designing the marketing research project; gathering and collecting accurate data; data preparation and analysis; and examining relationships and communicating findings.