Marketing (MKT301)
Issued by
Penn Foster
Topics covered include assessing, analyzing, understanding, and targeting the marketplace, creation, capture, delivery, and communication of value. Students will learn how to develop a marketing plan, use social and mobile marketing effectively, integrate ethics into marketing strategies, influence the consumer decision process, perform market research, perform SWOT and STP analyses, branding, packaging, and developing new products, price products and services fairly, set advertising objectives.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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The methods of assessment include quizzes, examinations, written papers, performance rubrics (checklists), and a comprehensive final exam with a minimum passing score of 70 percent.
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The methods of instruction include practical exercises, case studies, textbook, and a digital study guide. The general course topics include assessing the marketplace; understanding the marketplace; targeting the marketplace; value creation; value capture; value delivery; and value communication.