Consumer Behavior (MKT320)
  • Type Validation
  • Level Foundational
  • Time Months
Additional Details

Consumer Behavior (MKT320)

Issued by Penn Foster

The course objective is to teach students the principles involved in how and why consumers make decisions. Topics covered include influencing consumer behavior, consumer decision-making, effects on research and marketing, factors that affect purchasing behavior, and consumer acceptance of products.

  • Type Validation
  • Level Foundational
  • Time Months
Additional Details

Skills

Earning Criteria

  • The methods of assessment include quizzes, examinations, written papers, and a comprehensive final exam with a minimum passing score of 70 percent.
  • The methods of instruction include practical exercises, discussion, textbook, and a digital study guide. The general course topics include groundwork of the text; individual influences on behavior; and social and cultural influences on behavior.