Business Research Methods (BUS 415)
Issued by
Penn Foster
The course objective is to provide an overview of concepts on business research methods covering variables, types of variables, literature review, conceptual framework, research questions, hypothesis, research design; elements of research design, concepts of measurement; reliability and validity in measurement; survey research methods review; secondary data sources; questionnaire design; qualitative techniques; sampling technique, data collecting, data coding, and data analysis.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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The methods of assessment include quizzes, examinations, written papers, and a comprehensive final exam with a minimum passing score of 70 percent.
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The methods of instruction include discussion, study guides, textbook, and a required webinar. The general course topics include introduction to business research, the design of research, the sources and collection of data, and analysis and presentation of data.