Level 3 Digital Marketer
Earners of this badge have demonstrated competence as a Digital Marketer based on the occupational standard published by IFATE. This includes applied knowledge of defining, designing, building and implementing digital campaigns, using online and social media platforms to drive customer acquisition, customer engagement and customer retention. Skills and behaviours demonstrated include taking responsibility, analytical skills, creative thinking, problems solving skills and effective communicator.
- Type Validation
Skills
- Adaptability
- Analytical Thinking
- Content Marketing
- Conversion Rate Optimization
- Creative Thinking
- Data Protection
- Digital Advertising
- Digital Marketing
- Digital Media Technology
- Digital Skills
- Email Marketing
- Marketing
- SEO
- Social Media
- Social Media Campaigns
- Social Media Strategy
- Strong Communicator
- Time Management
- Web analytic tools
Earning Criteria
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Successfully met the requirements of the Digital Marketer End-point Assessment delivered by Pearson as a registered EPAO. The End-point Assessment consists of a Portfolio, Synoptic Project, and Interview.
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Completed a minimum of 12 months on programme learning and development to meet the knowledge, skills and behaviours in the Digital Marketer occupational standard.
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Achieved English and Maths certificates(Level 1 or above) English and Maths (Level 2) and an internationally recognised vendor or professional qualification.
Standards
A digital marketer will define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. They will typically be working as part of a team, in which they will have responsibility for aspects of the marketing plan or campaign.