P&G Influencer Marketing Practitioner

Issued by P&G

Earner is able to identify and fully leverage influencers to build the business by effectively engaging and managing them and the opinion leaders through multiple marketing vehicles including PR, social/digital media, and events.

Type Learning
Level Foundational
Time Weeks
Cost Free

Additional Details

Skills

Digital Marketing And Social Media Promotion
Event Marketing
Social Media Promotion

Earning Criteria

Complete the Influencer Marketing - BASIC and Practitioner consisting in a mixture of self-led videos, documents, and case studies on influencers and search and co-creation.
Evaluate a series of influencer marketing campaigns (from Spacecraft) to finetune ability to assess and estimate impact of campaigns.
Practice with the volume forecasting game to be able represent to patners how things will change base on decisions related to influencer marketing.