P&G Consumer Jobs-To-Be-Done Foundational

Issued by P&G

Earner is able to uncover and develop foundational consumer "Jobs to be done" (JTBD) understanding in a systematic way. This ensures our our innovations and brand plans are shaped around the consumers needs and allows us to clearly articulate the consumer JTBD (functional, social and emotional) and determine how best to create products, propositions and brands that will provide superior experiences.

Type Learning
Level Foundational
Time Weeks
Cost Free

Additional Details

Skills

Consumer Data
Consumer Insights
Consumer Jobs
Effective Interviewing Skills
Jtbd

Earning Criteria

Learn via a series of self led videos,
Experience live interviews with consumers, practice synthesizing data within a cohorts with other learners, apply to 5 vectors of superiority and practice de-constructing JTBD and Cues in copies and digital executions.