P&G Consumer Jobs-To-Be-Done Expert
Issued by
P&G
Earner is an expert in developing consumer "Jobs to be done" (JTBD) understanding and has coached others in developing the ability to do the same. This allows a broader capacity in the organization to shape our innovations and brand plans around the consumers needs and to clearly articulate the consumer JTBD (functional, social and emotional) determining how best to create products, propositions and brands that will provide superior experiences.
- Type Learning
- Level Intermediate
- Time Years
- Cost Free
Skills
- Coaching
- Consumer Data
- Consumer Insights
- Consumer Jobs
- Effective Interviewing Skills
- Jtbd
Earning Criteria
-
Has a long experience in practicing JTBD
-
Has coached learners going through the experience of live interviews with consumers, synthesizing data, applying to 5 vectors of superiority and practicing de-constructing JTBD and Cues in copies and digital executions.