Social Media Marketing Skills
In today's fast-paced and competitive business environment, businesses must build successful and cost-effective social media strategies. This micro-credential provides learners with applied strategies and critical-thinking skills to create engaging content, expand reach, and measure return on investments (ROI) to leverage the advantage of social media. By focusing on marketing strategies and building relationships, learners gain practical hands-on skills to be a more confident marketer.
- Type Learning
- Level Intermediate
- Time Months
- Cost Paid
Skills
- Analytics
- Communication
- Content Creation
- Content Development
- Critical Thinking
- Customer Relationships
- Engagement
- Marketing
- Marketing Strategies
- Market Research
- Return On Investment (ROI)
- Social Marketing
- Social Media
- Social Media Analytics
- Social Media Campaigns
- Social Media Communications
- Social Media Marketing
- Strategic Planning
Earning Criteria
-
Complete MKTG 4483 SEM: Social Media Marketing with a grade of C or better.
-
Earners will identify social media features, algorithms, and best practices for each platform.
-
Earners will develop social media marketing campaigns using techniques to create engaging, platform-optimized content.
-
Earners will utilize social media analytic tools to interpret performance metrics and adjust strategies and apply ethical and legal compliance skills in marketing.
-
Earners will be competent in promoting marketing within a business using in-depth platform expertise and software.