Personal Selling
Individuals who receive this Personal Selling badge will be able to apply sales strategies within authentic business situations, analyze sales techniques, establish ethical standards for personal selling, conduct a successful sales call, and demonstrate selling skills in realistic situations.
- Type Learning
- Level Intermediate
- Time Months
- Cost Paid
Skills
Earning Criteria
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Grade of C or better in completion of MKTG 3413 Principles of Marketing (3 hours)
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Grade of C or better in completion of MKTG 3533 Personal Selling (3 hours)
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Earners learn to examine steps in a typical sales process and their application to real business situations.
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Earners learn to analyze salesperson's techniques and articulate what he or she is doing well and what needs to be improved.
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Earners learn to establish ethical standards for personal selling.
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Earners learn to explain how to conduct a successful sales call, including the role of verbal and non-verbal communication.
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Earners learn to demonstrate selling skills in realistic role play situations.