Virtual Public Relations

Virtual Public Relations

Issued by Northeastern University

Earners of this badge successfully completed at least three of the four courses in the Virtual Public Relations Firm sequence, along with the associated client-facing work. Participants gained both skills and practical experience in developing and executing a PR/marketing communications plan for a real-world organization. This is a Level 4 badge.

Skills

Earning Criteria

  • Demonstrated ability to perform foundational research to understand a client’s communications needs and generate findings to inform strategic planning. Developed a strategic plan to identify key stakeholders, desired messages, optimal channels, and operational tactics. Created new communications material, reviewed with client as needed, and published according to content calendar
  • Managed content development according to project plan and coordinated work with team members within Virtual Public Relations Firm. Developed and maintained ongoing working relationship with client to ensure work in sync with client expectations