Sports Sponsorship Development
Issued by
Northeastern University
Recipients of the Sports Sponsorship Development Badge increased their knowledge and understanding of the sports sponsorship process. Learners investigated a variety of strategies and techniques utilized by sport organizations to leverage corporations and reach consumers to create a win-win-win scenario for all stakeholders. Learners created sponsorship programs that mirror relevant endorsement and sponsorship proposals in all facets of the sports industry. This is a Level 3 badge.
Earning Criteria
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Analyze the basic components of sport sponsorships. Investigate motivations and rationale for engaging in sport sponsorships. Research corporations who have sponsored sport organizations and events. Apply knowledge of innovation, creation, and editing strategies.