Recipients of this Level 3 badge learned how to successfully develop a strategy to craft an authentic leadership message which may be shared in a format similar to the TED talk. With this signature assignment in the course, students demonstrated a key leadership competency in professional communication that is tailored to stakeholders.
Described aspects of an effective leadership communications strategy, including purpose, messages, media/forum and audiences and how theory guides practice. Analyzed audiences, tapping on cultural and emotional intelligence, and evaluated channel options and designed communication strategies tailored to them. Implemented and applied course concepts to plan and deliver presentations of authentic leadership messaging confidently and persuasively.
The students prepare a TEDx type video of their presentation