Digital Marketing Analytics

Issued by Northeastern University

Recipients of this Level 3 badge successfully completed an intensive 6-week course. Through real-world examples and practical exercises, participants gained the knowledge and skills to gather and analyze data to improve marketing outcomes, demonstrate return on investment, and create effective marketing campaigns.

Skills

Dashboard Development
Data Mining and Assessment
Digital Marketing Strategy
Ethical Behavior
ROI Assessment

Earning Criteria

Developed an analytic strategy for a digital marketing organization
Analyzed a variety of digital metrics to make strategic marketing decisions
Evaluated Big Data for applicability to specific marketing problems, as well as its ethical implications
Explored effective marketing analytics dashboards for strategic communication
Examined the specific metrics to measure the ROI of each digital channel