Communications Technology Lab

Issued by Northeastern University

Earners of the Communications Technology Lab Skills badge successfully completed an intensive 6-week course. Participants gained the knowledge and skills required to use the HubSpot platform to manage marketing communications, both through building an actual campaign and earning HubSpot certifications. This is a Level 3 badge.

Skills

Communication Outreach Techniques
Digital Communications Technology
HubSpot Certifications
Inbound Marketing Principles
Persuasion

Earning Criteria

● Demonstrated a conceptual understanding of the principles of the inbound marketing framework ● Applied inbound marketing principles and HubSpot tools to develop a communications campaign ● Examined potential application of blogging, social media, email, and search engine optimization in developing a campaign.
Experimented in creating persuasive messages that influence how target audiences think or respond ● Demonstrated command of fundamental HubSpot skills by earning three certifications: Inbound, Inbound Marketing, HubSpot Marketing Software