Recipients of this Level 3 badge successfully completed an intensive 6-week course. Participants focused on the rapidly-evolving role of organizational communication in the digital era. Since audience expectations regarding transparency and responsiveness are changing dramatically, the course introduced participants to stakeholder analysis and communications planning methodology, from research to tactics.
Demonstrated an understanding of the communication planning process
Identified the attributes and expectations of key stakeholders
Selected communication tactics that support the achievement of goals
Demonstrated mastery of the strategic communication planning model by developing plans for case study scenarios and on-the-job communication campaigns