Communication Measurement and Assessment

Issued by Northeastern University

Earners of this Level 3 badge successfully completed an intensive 6-week course. They demonstrated an understanding of communication assessment methodology and learned how to evaluate and apply a range of measurement tools to determine the attitudinal and behavioral impact of communication activities.

Skills

Analysis Of Digital Metrics
Benchmarking
Key Performance Indicators (KPIs)
Measurement Tool Design
Stakeholder Analysis
Survey Results Evaluation

Earning Criteria

Demonstrated an understanding of the communication assessment methodology
Interpreted digital metrics as indicators of behavioral responses to communication
Based on measurement results, developed recommendations for improving communication activities
Conducted benchmarking research
Conducted a stakeholder analysis
Evaluated and designed a range of measurement tools, including heuristic assessment and survey questions
Developed key performance indicators for outputs, attitudes, and behaviors