Building Blocks of Strategy

Issued by Northeastern University

Earners of the Building Blocks of Strategy Badge learn a holistic approach to strategy development, developing the foundation for a robust strategy, formulating needs statements and competitive assessments. They create market segmentation, identify target customers and productize their idea into a solution. This is a level 2 badge.

Skills

Competitive Assessment
Critical Thinking
Design Thinking
Strategic Positioning
Target Customer Identification

Earning Criteria

Developed needs statements and relative value assessment across different customer groups
Created market segmentation matrix
Identified key market and customer dynamics/trends impacting target customer selection
Conducted root cause analysis of current business performance and identified potential adjustments to strategy