Persuasion and Strategy
Issued by
Northeastern State University
Badge earners discuss the origins of persuasion, theories of attitude change and influence, and interpersonal compliance-gaining strategies. Badge earners engage in critical thinking to apply persuasive strategies to a variety of contexts (e.g., advertising and politics) adapted for specific audiences.
- Type Learning
- Level Intermediate
- Time Weeks
- Cost Paid
Earning Criteria
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SLO 1. Successfully use vocabulary related to persuasive communication
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SLO 2. Identify persuasive messages in a variety of contexts, like interpersonal persuasion, advertising campaign persuasion, and political persuasion
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SLO 3. Analyze persuasive strategies as they appear inauthentic communication
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SLO 4. Apply appropriate and effective persuasive strategies in oral and written communication as relevant to the persuasive situation
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SLO 5. Conduct audience analysis to adapt persuasive messages and strategies.
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Badge earners must complete the following course: COMM 3403 Persuasion.