- Type Learning
- Level Intermediate
- Time Weeks
- Cost Paid
Persuasion and Strategy
Issued by
Northeastern State University
Badge earners discuss the origins of persuasion, theories of attitude change and influence, and interpersonal compliance-gaining strategies. Badge earners engage in critical thinking to apply persuasive strategies to a variety of contexts (e.g., advertising and politics) adapted for specific audiences. Badge earners must complete the following course: COMM 3403 Persuasion.
- Type Learning
- Level Intermediate
- Time Weeks
- Cost Paid
Earning Criteria
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Successfully use vocabulary related to persuasive communication; Identify persuasive messages in a variety of contexts, like interpersonal persuasion, advertising campaign persuasion, and political persuasion; Analyze persuasive strategies as they appear inauthentic communication; Apply appropriate and effective persuasive strategies in oral and written communication as relevant to the persuasive situation; Conduct audience analysis to adapt persuasive messages and strategies.
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Identify the core concepts of persuasion.
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Apply persuasion theories to a wide spectrum of communication contexts.
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Analyze the persuasive strategies of public communication with proper vocabulary.
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Perform effective skills of persuasion in everyday communication.