- Type Validation
- Level Intermediate
- Time Months
- Cost Paid
Consumer Behavior
Issued by
Northeastern State University
Students apply and synthesize concepts, principles and theories from the social sciences to understand how consumers and businesses acquire, consume, and dispose of goods and services. Students evaluate buyer consumption behavior as related to emergent digital media technology. Issues of ethics and global marketing are considered. Badge earners must complete the following course: MKT 4423 - Buyer Behavior
- Type Validation
- Level Intermediate
- Time Months
- Cost Paid
Skills
Earning Criteria
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Completion of relevant coursework in a formal classroom environment. Instructional strategies include: audio visual materials, discussion, computer-based training, practical exercises, lectures.
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SLO 1. Students will have a useable knowledge of consumer behavior
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SLO 2. Students will be able to apply knowledge to marketing strategy
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SLO 3. Students will be able to apply theory to business decisions and situations
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SLO 4. Students will be able to apply knowledge to creation of marketing projects
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SLO 5. Students will have a global understanding of demographics and societies
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SLO 6. Students will have an understanding of American families, culture and subcultures
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SLO 7. Students will have an understanding of how advertising and technology play a role in consumer decision making