Nielsen Certified in Arianna (APAC)

Issued by Nielsen

Arianna is Nielsen’s comprehensive TV viewing analysis tool. It includes a range of modules which enable users to analyse daypart, programme and commercial data in a variety of ways. The software offers the flexibility to view the data in a range of formats, depending on individual user needs.

Type Certification
Cost Free

Skills

Competitive Analysis
Data Analytics
TV Planning
TV Ratings

Earning Criteria

Through an assessment earners of the Nielsen Arianna badge have demonstrated they undertstand the purpose of each modules, key metrics and are familiar with navigating this tool.