Brand Marketing 101 | Entrepreneur Program (2022/2023)

Issued by Monte Sant' Angelo Mercy College

This micro-credential is awarded to earners who achieve 3 of the 5 criteria below. Each startup or project needs to know why it exists and be able to communicate this in such a way that deeply resonates with its key stakeholders. Earners have learned to think about their venture as a brand and been given the opportunity to draft their first brand strategy.

Type Learning
Level Foundational
Time Months
Cost Free

Skills

Communication
Copywriting
Creative Thinking
Empathy
Entrepreneurship
Graphic Design
Technology

Earning Criteria

Earners used our Startup Identity workbook to research an available project name and sketch preliminary logo ideas. They went on to develop and publish their first logo. Some earners worked with a professional graphic designer to receive brand kits for Showcase.
Earners leveraged our internal entrepreneur community platform, Monte Nest, to create a profile (at least as an individual, but ideally as a startup as well). This formed their first experience of launching a web presence that attempts to communicate who they are as an emerging brand.
Earners used our Marketing and Branding workbook to draft their first complete brand strategy, covering the audience personas, channels, and messages they could leverage to raise their profile; they can communicate their vision, mission, and values as a startup.
Earners successfully launched a branded web presence that can be viewed externally (e.g. a landing page, website, or social media profile). They can communicate which CMS or social channel they used and why, with a reasonable rationale.
Earners learned the basics of trademarks and intellectual property generally.